Sometimes, when people are unhappy, they take to the streets and riot- I mean protest. The rest of us take to twitter. Rumor has it, Sony might be taking notice.
It started on NeoGAF with a forum thread devoted to finding out if Sony was listening. The user posted two hashtags – #PS4NoDRM and #PS4USEDGAMES for people to use. Also, he gave a huge list of Sony executives to be targeted. As he explains:
But I can say, for sure, that the past week’s PR nightmare for MS has not been lost on Sony and they, in fact, do have a used game ‘solution’ working and have been going back and forth for months on whether to use it. This past week is pushing them strongly into “Yeah, let’s not use that.”
Do you want to give them an extra push? It can’t hurt. I’ve been told by lower level people in the company that tweeting to yosp specifically is quite effective as he likes to gauge what people are thinking. Will a couple hundred posts from neogaf change the entire industry? No. Can it help give a little more momentum to something sony seems to be leaning towards already? I would think so.
The impact has already been felt. Several Sony employees have already responded with a range of humorous comments and tweets of agreement. My favourite tweet so far has been retweeted 1601 times (at time of writing):
CEO Kaz Hirai ?@KazHiraiCEO
Sony has seen your #PS4NoDrM hashtag and took note. We now have absolutely no intention to release Dr Mario on PS4
(NB: This is not the real Kaz, but it’s still a funny/cool tweet)
The campaign has gone viral and appears to be having some impact. Obviously, the tweets of employees do not reflect the views of the company. That said, it appears to be gathering momentum. Could be worth a tweet. If nothing else, it puts Sony in a tricky situation if they choose to go down the DRM route despite seeing the backlash against Microsoft and the outpouring of tweets.
Last Updated: May 28, 2013