Gaming is growing, and it’s already pretty damn massive. The pituitary gland of the industry has been pumping out more and more triple-A growth hormones in recent years, causing the spotlight to focus on it, whether it be positive or negative. Gamers are part of a market that has some cash to spend, making them a magnet for researchers and marketing types to observe and try to understand us, narrowing us down to eight unique gaming types. Which one are you?
Playnomics joined forces with global brand strategy firm Naked Communications and their Naked Play division to create the following chart, in order to help big business brand their products for the right gaming market, resulting in some interesting stats.
According to the Playnomics research, gamers can be divided into the following eight categories, depending on mood or other random factors:
Here’s the full chart:
It’s pretty accurate, and while it may not be the be-all, end-all of gaming psychology, it’s pretty fascinating nonetheless. So, where do you fall on this chart? Or are you a renegade gamer, a master of the joystick that cannot be contained by mere stats?
Last Updated: August 29, 2012