Ubisoft apologizes for Assassin’s Creed Unity with free DLC

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ACU Dead Kings 2

The launch of Assassin’s Creed Unity hasn’t gone to plan. In fact, Ubisoft shipped a broken game that is about to get its third patch in the hope of making it almost resemble the game we were promised. But they know that they made a mistake, and are trying to fix it.

Ubisoft has announced that beyond their continued commitment to fixing the game, they will be showing their gratitude for those who supported them by giving stuff away for free:

To show our appreciation for your continued support, we’re making the upcoming Assassin’s Creed Unity Dead Kings DLC free for everyone. For Season Pass holders, we will also offer the choice of one additional game from a selection of Ubisoft titles for free.

The free games season pass holders can choose from are: The Crew; Far Cry 4; Watch Dogs; Assassin’s Creed Black Flag; Rayman Legends; Just Dance 2015. At least they’re willing to give away new games – the present isn’t totally useless, unless you pick The Crew.

I appreciate that Ubisoft is doing this – they need to spin some serious PR to fix this failed launch. However, I don’t like the tone of the announcement. It ends up reading as though this was done to them, instead of by them. Just read this section:

Unfortunately, at launch, the overall quality of the game was diminished by bugs and unexpected technical issues. I want to sincerely apologize on behalf of Ubisoft and the entire Assassin’s Creed team. These problems took away from your enjoyment of the game, and kept many of you from experiencing the game at its fullest potential.

Maybe it’s just the passive use of language, but it ends up feeling as if the game was attacked by secret bugs and technical issues, instead of what really happened – they didn’t test it properly and released a game that was actually broken. There are people at Ubisoft whose job it is to make sure games work – entire divisions, in fact. Beyond that, surely someone, somewhere along the line realized the game was broken. Combine this with the fact that review embargoes were pushed until after release and it all feels like a con to hurt the early adopters. While I’m glad that they’re giving DLC to try to compensate for this, it simply doesn’t reestablish trust for Ubisoft, and even hurts other publishers as gamers are even more wary of day one purchases.

Last Updated: November 27, 2014

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