Thanks to particularly sales of the Videogame adaptation of James Cameron’s Avatar, Ubisoft will be shifting their focus towards more â€œhigh end franchisesâ€ and away from the licenced games they’ve become known for doing.
Ubisoft expected to sell between 3.5 and 5 million copies of the poorly received title, and instead only managed 2.5 million – a Far Cry from the the reception of the film itself, which has thus far managed to take in over $1.68 Billion.
â€œOur plan is to take more care of our high end franchises, we will leave less place for licensed games,â€ stated Ubisoft CEO Yves Guillemot. â€œIt doesn’t mean we will stop, but we’re going to spend less in licenses in the future.
This is, as far as I’m concerned, a good thing. Ubisoft holds the rights to some incredible franchises, which would all end up better with the extra cash and development time freed up from doing fewer sub-par licenced games.
Source :Â Gi Biz
Last Updated: January 21, 2010