IGN America has been chatting to Ubisoft about delays and their North American spokesperson, Laurent Detoc, had some interesting things to say about how Ubisoft approach development and delays.
“If we think we’ve ended up with a 70 percent Assassin’s Creed game, we’re not going to ship it,”
He goes on to have a bit of a dig at some other publishers though by stating:
That damages the brand. I’m not going to give you the names of products, because you know them as well as I do, but if you start to make games at 70 percent, even with a big brand, eventually people are going to change their mind about that brand. They won’t want it anymore.
The biggest brand failure that comes to mind to me is Guitar Hero, the game was an incredible experience and a great seller but Activision decided to milk it for absolutely everything and in the end they killed their golden goose.
I’m still hopeful of a return of the Guitar Hero series but let’s get back to the main point here.
Laurent goes on to state
Last year, to pick a round number, we had about 10 million people playing Assassin’s Creed. When we come up with an Assassin’s Creed the next year, there’s another 10 million brand new people who might be interested in the new setting, because of the new history, or the new naval battles and the pirates. It’s a variation on gameplay from even last year
And Ubisoft do have quite a history of delaying games that they don’t see are fit for release. In the last year we’ve had delays for Rayman legends, Splinter Cell: Blacklist, Watchdogs, The Crew and South Park plus more.
But as gamers we still haven’t forgotten the less-than-stellar Assassin’s Creed 3 that Ubisoft released last year. Maybe the reaction to that game is why Ubisoft has delayed so many games to ensure it doesn’t turn the fans against them.
Last Updated: December 20, 2013