Watch Dogs has become UK’s biggest new IP launch

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That's pretty good for a new IP, man.

For what seems to be forever we’ve been inundated with Watch Dogs marketing. Everywhere you look – yes, even here -  you’ll see an advert, a trailer or some other bit of marketing guff  for Ubisoft’s open-world hacking playground. Thankfully, that’ll be winding down now as we make way for the the next best thing. It looks though as if all that marketing has been paying off. We already know that the game is doing pretty well, smashing the company’s sales records. It’s is now the UK’s biggest new IP launch in the history of video games.

According to Eurogamer, Watch Dogs has soared all the way to UK’s number one game. It’s done so by smashing previous new IP sales records, besting previous holder L.A Noire’s launch week sales by a rather sexy 58%.

It’s also become the company’s best launch since 2012’s Assassin’s Creed III, by a 17% margin. That’s not bad at all for a brand new IP…that we should now expect regular sequels of. The format the game was purchased most on, not surprisingly, was the PlayStation 4. It would probably be doing even better if the PC version worked properly.

Fellow newcomer, last week’s Mario Kart 8 is second on the charts, boosting Wii U hardware sales by a diabolical 666%. IT’s the second-best performing Mario Kart in history, which should be surprising, given that at the time of Mario Kart Wii’s release, everybody and their gran owned a Wii. Interestingly though, Watch Dogs has a 3 day sales lead on Mario Kart which was only released last Friday, so it’s safe to say that the plumber’s doing pretty decent business.

Now that many of you have had a weekend to get stuck in to Watch Dogs yourselves, what do you think of Ubisoft’s new sandbox?

Last Updated: June 2, 2014

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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