Why are Sony not advertising?

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Yes I know this sounds odd coming from me since I have always complained about Sony’s advertising but it has started to become obvious that Sony are just not interested in really advertising their software.

Last week in the US Resistance 2 and Gears 2 were both released and while Gears had TV spots, midnight launches and completely over the top Internet and radio advertising what did Resistance 2 have?

About the same as LittleBigPlanet had, virtually nothing.

The results are quite obvious to see as well seeing that Resistance 2, LittleBigPlanet and MotorStorm Pacific Rim were all released last week and the sales have been mediocre to say the least.

Sony is still aiming squarely at the hardcore market but unlike in the previous generation there are now real contenders for the casual market and Sony just appear to be floundering at the moment.

They need a price cut and a whole lot of marketing if they want the PS3 to win this war.

Last Updated: November 13, 2008

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