Want to get into gaming? Want to also make some cash in the process? Well then Facebook is where it’s at sucka! Oh yeah, that social network is a gold mine of eager customers who are just waiting to don a red jacket and demand that you take their cash! Especially if you’re Zynga! Except that underneath their latest numbers round-up, there lurks an undeniable truth. They’re losing gamers. Constantly.
The grass may not be greener on the other side of Farmville, because the latest numbers to come out of Zynga may point to a profit, but one that has also seen millions of gamers quit. Daily Active Users (DAU) are down from last year’s 65 million, to 52 million now according to Valleywag.
As for the more reserved Monthly Active Users (MAU), they’ve dipped off almost entirely. Zynga has seen a 50 million drop in that stat, as they now only have around 300-250 MAU.
So what do these numbers mean? Basically, Zynga is staring down the barrel of a loaded revolver, as their particular brand of games are failing according to VentureBeat. And their plans to enter the online gambling market?
Lets face facts here, even their notoriety for ripping off the hard work of others won’t help them in the long run, seeing as that is a market that is just over-saturated right now.
Last Updated: April 25, 2013