Is it possible to overhype a movie in advance, to the point that we’re sick of it… weeks or months before it even hits cinemas? Or are all the exclusive “reveals”, behind the scenes paparazzi pics and related online discussions part of the fun, building excitement for the film’s debut? Are we guilty of fueling the gluttonous marketing process? And if we are, do we feel bad about it?
For the record, we see this kind of fan frenzy all the time with superhero, fantasy and other geeky flicks. A current case in point is The Dark Knight Rises, where we’ve snuffled for spoilers, gazed at every unofficial photo snapped on set, and discussed everything from plot rumours to costumes; from Bane’s voice to the very name of the film. Is it all too much? Can all this spoil your viewing experience? Is it better to go into the cinema knowing little to nothing?
The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the official policy or position of Critical Hit as an organisation.
Last Updated: February 8, 2012