Home Opinion Our sincere apologies for yesterday's competition confusion

Our sincere apologies for yesterday's competition confusion

3 min read


Hi there guys, it’s Kervyn, Editor of this crazy movie blog. I’m writing this in both my personal capacity as well as the so-called leader of this bunch of lovable misfits here to address something unfortunate that occurred yesterday. As you may recall we ran a little competition to win 8 double tickets to see the fantastic sci-fi film Arrival at Monte Casino tonight. To enter, you needed to tweet a message to us explaining what you would say to aliens if they really did arrive using the hashtag #ArrivalMovie.

Now there were a number of factors to this competition which made it outside of the norm for us and actually made it a little difficult in the first place. However the awesome group of people I have working with me here just knuckled down and handled all the logistical hiccups like the champions they are (Nick contributed by sitting in the corner and not eating too much of his own sputum). The competition was running smoothly and I couldn’t be prouder of these folks. And then I let them – and you guys – down.

When it came time to close off the entries and notify the 8 randomly selected winners via Twitter that they had won, a little bit of finger trouble and a dash of momentary inattentiveness resulted in me accidentally including a couple of people in the group message who were actually not among the lucky few. There were not many names and we picked it up just minutes after the message had been sent, but it was too late – the damage had already been done.

Is there any worse feeling than being built up and then smashed back down again? Because that is unfortunately what we did to some of you yesterday as we had to inform these people that they had in fact not won the prize they had been so excited about getting just a few minutes earlier. I felt absolutely gutted about this, but I’m sure it pales in comparison to the disappointment these fine folks must have felt.

So I just want to offer my sincerest apologies for this colossal snafu. I personally take full responsibility for this, as it was my lapse in judgement that resulted in this mistake, and I just needed to say sorry. Sorry from the bottom of this little shriveled up prune I call a heart. To the people who responded with understanding, I applaud you. To the folks that were upset, I understand you as I would be pretty shook up as well. To all of you though, I once again just want to say sorry. SORRY. This is the first time we’ve ever bungled something like this, and I will make it my sworn duty to ensure it’s the last.

I hope this hasn’t soured any relationships with some of you, our incredible audience, and that you will stick around with us as we bring you more news, reviews, trailers and so much more from this movie industry we love so much!

The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the official policy or position of Critical Hit as an organisation.

Last Updated: November 10, 2016


  1. Raptor Rants

    November 10, 2016 at 09:34

    Man, reading this apology made me feel bad as if I had messed up. Shame guys. Not a lekker one. Handled it like champs though.

    Poopoo happens. Kudos for handling it so well.

    Great leaders take the responsibility and cover for their team. GG


  2. Guild

    November 10, 2016 at 09:36

    I think we need a suitable punishment for Kervyn. Maybe he needs to repeat a scene from jackass and upload it for us.

    Jokes aside. No sweat. Mistakes happen.


    • Raptor Rants

      November 10, 2016 at 09:39

      Review only C-Grade movies for a month


      • Juanitajmatherne

        November 10, 2016 at 13:16

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    • LegionZA

      November 10, 2016 at 10:21

      Yeah, mistakes do happen.

      But as it was finger trouble, for punishment, why not have him watch Freddy Got Fingered.


      • Hargrim

        November 10, 2016 at 10:25

        Punishment, not torture


        • Kervyn Cloete

          November 10, 2016 at 10:29

          Well I had to watch Inferno yesterday. Does that count?


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