Want to watch a video on YouTube for free? Technically you can do that, but the asterisk at the end of that statement is that to do so you’ll need to sit through an advert first. That’s all well and fine, but for those channels that pride themselves on not subjecting their subscribers to a mandatory pre-roll advert of inspid content like influencers reacting to sanitary pads? Things are about to change.

Earlier this week, NBA 2K21 players noticed that the latest game in 2K’s annual franchise had become a touch bit…annoying. Unskippable adverts for Facebook’s Oculus Quest 2 VR headset had been placed into loading screens, and even if you were running the game on an SSD on PC, you had to watch the whole advert before you’d be allowed to start playing a game of five on five.

The latest iteration in the NBA 2K series also has another touch of authenticity this year: Adverts that you can’t skip.

Seriously, EA? You can’t go a year without some kind of corporate greed muscling its way into a good game? When will you learn?

Google is looking to block long video ads directly in Chrome.

Facebook officially releases a new tool that let's you take control of the information that is shared with its third parties and advertisers.

In an attempt to make their Google Search results even better, Google seems to have confused some people with what is or isn't an ad.

At least one messaging app won't be getting inundated with ads anytime soon.