This has been a topic of much debate since Kinect’s launch: is the camera peripheral spying on you? Microsoft swears blind that it isn’t and they’ve issued official statement after statement denying this so-called hidden agenda. That being said, chief operating officer of Microsoft’s Interactive Entertainment division, Dennis Durkin, has hinted at the potential sitting right in front of advertisers. …

[I have been shown that this is old news already but I went through all the effort of making this beautiful header image so it’s going up anyway. For accuracy we did report on this in July already] For a company that has been smashed on the web for it’s bizarre advertising campaigns it’s quite interesting to see so many …

I don’t watch a lot of TV at all. I find it boring, not very stimulating and ninety percent of what’s on is sputum-ladened bull crap anyhow. I’d far rather play games. At least they require me to do something more than just sit on my butt, blithely absorbing whatever bollocks is piped through to me. Which leads me to …

In-game advertising caused much debate when the idea was posed to the industry some time ago. I remember forum posts and articles written by indignant gamers flooding the internet. Since then, the furore seems to have subsided. Have you ever wondered whether or not product placement for in-gaming advertising has ever worked? I know I absolutely have not given the …

Rockstar must virtually own this building in New York now considering what they need to pay to completely theme a building, 3 times. Right Red Dead Redemption is the flavour of the month and as such John Marston has been given the royal treatment and is plastered all over the side of the building. However if you think that building …

I was a huge fan of the previous MX vs ATV advertising campaign… mainly because it consisted entirely of ladies in bikini’s washing each other which is something that every red blooded male enjoys. Don’t believe me? Check here For the sequel they have decided to go with the slightly less relevant idea of painting themselves red and going head …

I can’t get enough of these new PS3 adverts, I think it may have been from the years of abuse Sony has put me through with their previous advertising campaigns. But they have finally stumbled onto something awesome with the straight faced Sony rep, Kevin Butler, answering support calls detailing how awesome the PS3 is. In this one have an …

I have said on many occasions that I am not against in game advertising and in my opinion bailing over broken Coca Cola Billboards and shooting up political adverts on TV’s would make a game feel more realistic so I am all for it. However what I am not for is advertising interrupting the gameplay in any way or extending …