Activision Gets a New CEO, Eric Hirshberg
Activision Blizzard announced today it’s hired Eric Hirshberg as the new Chief Executive Officer for Activision’s Publishing Department. He’ll report to Activision Blizzard COO Thomas Tippl, the right-hand man of Dark and Evil overlord Robert Kotick. Why is this notable? Eric Hirshberg, running marketing firm Deutsch LA, created the persona of Fake VP of everything awesome Kevin butler for Sony. …






