Sony aims to switch the focus of the current target market for the PSP towards “a younger audience” according to Peter Dille, Senior VP of Marketing for Sony America. He went further to explain that that is “part and parcel with the strategy as you go longer into the lifecycle”. Obviously, this means that we could start seeing fewer mature …

You may have noticed that yesterday I posted up a low quality video in the In Other News post of the day, regarding Gran Turismo 5’s dynamic weather system. I have waited for a nice high quality versions to become available and now it is, and after you watch it you are going to understand why our resident Gran Turismo …

In case you happened to miss the latest Kevin Butler themed Sony advertisement, their VP of everything awesome has decided to move in with a family and their Playstation Move for a while. His twitter account is updated daily, giving us some tidbits of information regarding his experience, but G4TV’s Adam Sessler decided to investigate further. In the video posted …

When the PlayStation 3 launched in 2006 it had backwards compatibility, meaning you could play your library of PlayStation 2 games on it. The feature, however, was short-lived and was removed from subsequent models. Naturally, PlayStation owners weren’t too happy about this and many people have since been complaining about the loss of a very valuable ability. Sony has fiddled …

The Kevin Butler Playstation ad campaign, is in my mind, possibly one of the greatest series of adverts that I have ever seem in my life. Never before has a video games company nailed its target audience down so well, and created a series of advertisements that never fail to deliver ad after ad after ad. They are pure genius. …

The PlayStation brand is 15 years old. Can you believe it? I’ll have to admit that that makes me feel quite old; I managed to get my hands on a Japanese PS1 before it was available locally, so I’ve been there since the beginning. To celebrate, Sony have a released a pair of extensive infographics, filled to the brim with …

The Sony Playstation Move is finally here and promises to usher in a new era of high definition precision to casual and hardcore gamers alike. Our Playstation Move Demo kit arrived this week, and after we were done ogling the very pretty box that it arrived in, we decided to break out the goods and find out what we were …

Despite having been unveiled at last year’s E3, The latest from Fumito Ueda’s Team ICO was curiously absent from this year’s event, as well as the euro-centric Gamescom. You’ll be happy to know though that Sony has been confirmed the game will be shown off at the Tokyo Game Show – which kicks off next week. Last Updated: September 9, …