Oculus is meaningless without millions of sales

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Facebook wants to believe in a future where Virtual Reality goes hand in hand with your gaming experiences. That’s why they’ve invested so heavily into the Oculus Rift, the most promising device on its way to the market right now. Thing is, it’s going to take a couple of million sales to make the device actually mean something in the industry

That’s according to Facebook CEO and “guy I wish I had stolen ideas from”, Mark Zuckerberg. Facebook purchased Oculus a while ago, and since then has made massive strides forward as they push for a retail launch. Just last month Oculus revealed their third prototype, Crescent Bay, although the final retail release still remains a mystery.

And if Zuckerberg is anyone to go by, that’s just the start. He’s convinced that it’s going to take several “cycles” until the Oculus Rift becomes a common, meaningful gaming platform. Which means the first few years could be bumpy roads to travel.

“Our efforts here will take longer to achieve their full impact, but we’re going to continue preparing for the future by investing aggressively. So that’s how we’re approaching our strategy over the next 3, 5 and 10 years while focusing on our big goals of connecting everyone, understanding the world and building the next generation of platforms.”

He then went on to say that it would take around 50 – 100 million devices sold to make a meaningful difference to the market, warning that it could take a few years and multiple Oculus Rift cycles. The Oculus Rift has already sold 100 000 units to developers, and there’s definitely some keen interest from some big studios globally.

But will it have the massive impact that Facebook is expecting? If confined to gaming, I’m not entirely sure. If the Oculus Rift transforms into an all-inclusive media device that can hook up to anything in my man cave, then I can certainly see the VR future on the horizon. Regardless, I’m pretty excited to level up my gaming with the Rift.

Last Updated: October 29, 2014

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