So, how’s Sony doing financially?

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OneSony

As we all know, the once giant Japanese corporation has been struggling with money, forcing it to sell of a number of assets and then consolidate under a unified “One Sony” under former PlayStation boss Kazuo Hirai. How’s that been working, then?

Actually, not badly – but not exactly well, either.

The company is actually making money again, bringing a net income of 3.5 billion Yen in the first three months of this financial year, ending June 30. That’s quite a bit up from the 24.6 billion Yen loss it did in the same period last year. Yes, much like with Nintendo, a lot of that has to do with the weaker Yen – but that’s not the whole picture. Overall, Sony’s financials are a little flat.

For the three-month period ended June 30, 2013, Sony’s game business – that includes the PS3, Vita and PSP – brought in 117.9 Billion Yen ( or $1.2 billion) in sales, lightly lower than than the 118 billion Yen it managed last year – but that small dip has been offset by greater software sales; 64 million units over last year’s 48 million.

Sony’s stopped bundling the PS2 in it’s financials, and reports that it sold 1.1 million PS3’s globally in the last quarter, while combined sales of PS Vita and PSP were just 0.6 million. Sony still insists on lumping those handhelds together, which is really just a clever way of masking how damned badly the Vita is selling.

So why is Sony’s game division still losing money, then? Well, it seems most of their money is currently tied up in the R&D and marketing of the PlayStation 4, and is expecting quite a reversal of fortune when that console gets released. Next gen can’t come too soon for Sony.

Quite nice to see though is that their struggling TV division made its first profit in about a decade – so things really could be on the rise for Sony.

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Geoffrey Tim

I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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