Sony – Talking smack like it’s 2006

2 min read


Not content with just hyping their games, Sony seem to be reverting back to pre-PS3 launch levels of smack talking. They also seem to be imbibing a bit of the electric kool-aid, with Sony Computer Entertaining President Kaz Hirai waxing delusional. In an interview with Official Playstation magazine, the SCE front-man said – despite being firmly in last place – “I’d like to think that we continue official leadership in this industry.”

Full details of lunacy after the jump

He then went on to take swipes at the competition;

“ It’s difficult to talk about Nintendo because we don’t look at their console as being competitors. They’re a different world and we operate in our world — that’s kind of the way I look at things…

And with the Xbox —

again, I can’t come up with one word to fit. You need a word that describes something that lacks longevity… Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…

And unless things go really bad, there’s no way that at the end of a life cycle our competition is going to have a higher install base.?”

I’m of the opinion that the PS3 is a mighty fine console indeed – but these snide, unwarranted comments from Sony big wigs only show a lack of decorum and class. It’s almost as if they’re on the defensive, like a caged animal. Perhaps Sony believe that if they keep reaffirming that they’re winners, it’ll come true?

Read  Sony will now pay you (very little) for your Trophy collection

To reiterate : Dear Sony, Would you please shut up?

Source: CVG

Last Updated: January 21, 2009

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • easy

    lol… why did i read this?

    this should provoke a nice sh!t storm 😮

  • Fox1

    The 360 is going to stay in the market just as long as the PS3 😛

  • Janrik

    Kaz Hirai smokes good stuff!

  • spl0it

    Stop hitting yourself, Why are you hitting yourself


    nintendo wii , is something for retarted families to play…. 😡

  • Syph1n

    He doesnt like the real world. so he created his own little world where ps3 is the top selling consoles. they even gave it a name… Home…


    e.t phone home….

  • Kaz is seriously losing the plot, I really don’t know where he gets this stuff from.

  • Syph1n

    from a super secret military base on the moon. 😛

  • Geoff

    If comments here were rewarded, you’d be getting a cookie.

  • DarthPenguin

    Damn.. you know about.. I’m going to have to move again…

  • Wolfy

    for some customers buying like 6 consoles in the process lol

  • Wolfy

    amen brother

  • Wolfy

    dude your a poet and you dont even know it

  • I seriously think the only reason you have a problem with these comments is cos they make sense and it hurts cos youre a xbot

  • darthdad

    Lol, ……INCOMING!!!!!

  • Geoff

    I’ve been expecting you…;)
    No, no. I keep my biases in check – My primary reason for having cause for complaint is that Kaz seems to have lost his mind. Maybe he’s been getting PR lessons from Ken Kuturagi, who also lost his mind and started spewing nonsensical garbage. Maybe it’s something in the Ramen…because to be honest, I think Shigeru Miyamoto may also be succumbing to dementia. Wii Music? Seriously?

  • abe

    Bottom line is that this is PR speak. It cannot be proven either true or false. So there is no reason to tell him to shut up.

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