Xbox Exec addresses Xbox One exclusives “problem”

3 min read


The Xbox One has an exclusivity problem. At least, that’s the perception. For many gamers, there doesn’t seem to be a reason to go out and buy an Xbox One, unless they’re power-hungry and want the X for its 4K support. It stands in contrast to the general perception of the other machins. Nintendo’s Switch is seen as a machine just for exclusives, home to games like Arms, Splatoon 2, Breath of the Wild and soon, Super Mario Odyssey. PlayStation, meanwhile, is the only place you’ll find games like Bloodborne, God of War and Horizon Zero Dawn.

Xbox Studios general manager Shannon Loftis says she’s “a little bit confused” over this perception, saying that Xbox has a great library of exclusives.

“In terms of exclusives, I’ve heard that rumor and I’m a little bit confused because we have a really good lineup this holiday,” Loftis said to GameInformer. “We’ve got the most popular game on the planet in PlayerUnknown’s Battlegrounds–the Xbox console is going to be the only place where you can play that. We also have Forza Motorsport 7, which every single year reinvents the racing genre and basically owns racing in the video games industry.”

“Plus all of our previous exclusives are getting Xbox One X enhancements as well. And then into 2018 we’ve got Sea of Thieves, we have Crackdown 3, and State of Decay 2. I think it’s pretty good – there’s a huge amount of experiences for people to have.”

She also namechecked Super Lucky’s Tale and Cuphead as great Xbox exclusives. The problem? No Xbox Games are really exclusive, as they can all be played on PC. Play Anywhere, Microsoft’s frankly fantastic program that allows players to buy a game on either platform and play it on both, may have possibly backfired in some small way. Some see no reason to get an Xbox, because they could just play on PC.

Says Loftis:

“Xbox Play Anywhere is just a commitment that our major IPs are going to be available on both Windows 10 and on consoles, and that seems to be incredibly well-received by people.

I’ll tell you the truth: most of the time what we’re seeing is people buy a game on console, they’ll try it out on PC and maybe go back to console. Or they’ll buy it on PC, give it a shot on console, then go back to PC. By and large, I think just knowing that you’re safe no matter which device you want to enjoy that content on has been a net positive.”

Is this perception – that Xbox One has no exclusives – one you have?

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Last Updated: October 19, 2017

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • Sageville

    Gamers are simple folk, they will compare “exclusives” across platforms, PC doesn’t count in this regards, so it’s a straight up XBOX vs PLAYSTATION comparison.

    So far, for me, I bought Cuphead on PC, only Sea of Thieves makes me jelly, but I’ve never felt compelled to buy the Xbox over their exclusive offerings, the other exclusives mentioned are pending releases, so they ignored the recent vacuum on Xbox. So I agree with author that the Play Anywhere system might be biting them in the ass due to “Pure exclusive” perception.

    I do think it’s also difficult to ascribe purchase motivation purely to exclusives, hard to separate brand loyalty from these equations.

    • MonsterCheddar

      I wish again I could play Horizon Zero Dawn and Uncharted. Looking at a PS4 as a secondary console….
      Also, its damn lonely out there on Xbone seeing that all my buddies are on PS4.

      • Hammersteyn
      • Skyblue

        Can’t go wrong with that decision mate, it is a great console for exclusives but you’ll still love your Xbox, guaranteed.

      • Gr8_Balls_o_Fire

        Uncharted alone is worth the price of the PS4. If anything the xbox will be your secondary console.

        HOWEVER, I am strongly considering getting the xbox just for Horizon 3. Coz I can’t be bothered with PC gaming. Specs are always a moving target.

    • Skyblue

      PC has Quake Champions ;-p Seriously though, I’ve been fortunate enough to always have both leading consoles in my home since X360 and have continued to do so. TBH though the PS4 only gets used for exclusives, everything else gets played on Xbone (It’s the controller) on console but if it’s on PC… forget about it, PC wins every time.

  • Galbedir

    Should have just invested heavily in making sure the Fable franchise was great every release. Fable would have been a huge console seller if they just kept up with the greatness that was Fable 1, much like Uncharted/God of War.

  • Nikola

    This is exactly my point with Xbox, first they bullshit attitude and not listening to their fan base you don’t have exclusives besides Forza at the moment. I don’t think Xbox is a inferior console at all but it is simply a matter of games if I was a new console buyer I look at what games would I be missing out if I had to choose an Xbox over PS4 to name a few:
    God of War
    Horizon Zero Dawn
    Last of Us
    Until Dawn
    Days Gone

    Not to mention all the JRPG’s. Xbox exclusives that interest me:

    Gears of War

    This is just my view on it I will rather get the console where I won’t miss out on sooo many really really good games.

    • Hammersteyn

      And soon…
      The Last of Us Part II
      God of War
      Death Stranding
      Final Fantasy VII Remake
      Days Gone
      Detroit: Become Human
      Ni No Kuni II
      to name a few

      • Nikola

        That’s exactly it! Like the difference in amount of games is staggering and if you can not see that you are just being ignorant and a fanboy!!

        • Hammersteyn
        • I_am_Duffman!

          I just want to jump in here. Yes, Sony has an exclusive list to drool over, but you cannot honestly say you are able to play all those games? Games are way too expensive and if you are lucky enough to afford them, where do you even get the time?

          I have been threatening to get a console over my PC now for years. But since my PC really is just not capable anymore, I finally preordered a One X. Reasons being all the rental services on Xbox. I am looking at EA Vault and Game Pass.

          I cannot afford new games all the time or a library to stock up on. So with game pass and Vault, I get all the sports games I have been missing out on for years (no sport on PC) and also a gigantic library that gets updated every now and then.

          If you don’t go for the X, it is just cheaper to get started on Xbox.

          • Nikola

            It’s a valid point I agree games are very expensive but still does not makes sense to me to pick up the X as those games will go cheap in a few months and I will still be able to pick them up at a decent price where if I bought an Xbox I would never get a chance to play them:) I don’t also buy new games I’ll for a few months and pick it up for like R500 either on special (PSN specials have been great past year every month there is something to pick up) or second hand. It’s all about what suits u I guess I do get to most my games even though I work and train twice a day.

            But again if it makes sense for you to get an Xbox instead go for it, like it’s all about what suits you more and what you prefer end of the day:) If xbox is the way to go for you nothing wrong for me personally I just don’t want to miss out on some really great games!

          • Hammersteyn

            Plus sports games…. I mean i f you play one Fifa then it’s enough to last for five years. Unless you’re anal about rosters.

          • Hammersteyn

            I can’t always afford new games either. But there are sales and you can do gamesharing with a PS buddy. He buys one then you buy one. That way you share a library.

          • Gr8_Balls_o_Fire

            Gamesharing is only for physical copies right?

          • Hammersteyn

            Digital libarary.

          • BrianW

            Plus don’t forget at least 4 free games a month for being a Xbox Live Member. Also Xbox 360 backwards compatibility and soon Original Xbox games. Plus you can install the backwards compatible games on your Xbox, rather then stream them like the PS4.

        • Baraka

          3rd person adventure games with good graphics?

          • Nikola

            Sure, Bloodborne, Nioh and massive ammount of JRPG’s are 3rd person adventure games hahah:) Grand Turismo also adventure game;) Great point!!

          • Baraka

            I’m talking about the whole list lol

      • Skyblue

        That Detroit is not a “game” it’s going to be a QTE-fest like their previous games.

        Also, best exclusive I saw at [email protected] for PS was Matterfall, can’t wait for that game.

        • Hammersteyn

          But Detroit has purdy graphics 😛

  • Hammersteyn

    The problem is that I don’t need a XBOX to play Cuphead one day. As soon as I buy my controller for PC the game is mine. Their exclusives aren’t that exclusive.

    • Sageville

      You do know you can use your DS4 on the PC….

      Just don’t be me and accidentally buy FIFA 18 while playing cuphead… *[Insert all the crying emojis here]

      • Hammersteyn

        I did not know that… Playing a XBOX game with a PS4 controller. Think I just heard Major pop ‘n vein.

      • Hammersteyn

        “accidentally” You’ve been cozying up to Gavin again.

        • Sageville

          You gonna make me cry now bra…

    • Gr8_Balls_o_Fire

      I recently bought a Nacon Revolution Pro 2 controller, even though I am the furthest from a pro gamer as you can get.

      Works fantastic in PS4 and PC. Takealot had it on sale for R999 recently. Get it.

      • Hammersteyn

        Will check it out thanks!

  • Pieter Kruger
    • Revolver Ocelot

      Middle aged Xbox roach ColtEastwood


      Try harder.

  • U weirdo

    The problem is Sony’s 3rd person singleplayer games have no replay value and are just timed exclusives until they release on PC PSnow. Sony can’t do anything else…look at GT sport, a complete and total embarrassment. Forza 7 and Forza Horizon 3 are the best racers in gaming. Forza Horizon 3 outsold Destiny 2 and every dead Sony single player timed exclusive last month. Halo 5, Cuphead, Gears, heck even black ops on back compat have more people playing them than Sony’s single player exclusives that are dead and forgotten 2 weeks after release. The problem is that the Sony weirdos are mad so they have created this fake news.

  • Wei Zhang


  • Gr8_Balls_o_Fire

    “We also have Forza Motorsport 7, which every single year reinvents the
    racing genre and basically owns racing in the video games industry.”

  • Dawid Gericke

    Exclusive to me means that you can only play that game on one system, be it a PS4 or Xbone.
    Seeing as Uncharted 4, Horizon Zero Dawn, Nioh, Last of Us, Bloodborne, etc. to name a few are all ONLY available on PS4, it gets my vote. The reinvention of the racing genre every year has never been enough to pull me to any console, and if I can play Xbone games on PC I would rather do so. Nothing beats a keyboard and mouse combo:)

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