COD’s demise has been greatly exaggerated

3 min read


The industry has cast doubt over Call of Duty’s longevity, with numerous analyst reports saying that the series had reached a plateau, or was even in decline. I’m afraid news of Call of Duty’s death have been greatly exaggerated.

That big, back-patting press release that we’ve been wondering about has finally come through, with Activision proud to boast that the latest Call of Duty has smashed its own records, and that Black Ops 2 has generated $1Bn in income – quicker than the last Call of Duty game, taking just 15 days to reach the milestone.

"In order for Call of Duty to remain the entertainment juggernaut that it is, and keep our fans coming back for more, we need to continue to bring fresh ideas and new innovations to the table every time, while always staying true to what people fell in love with in the first place, ” says Activision CEO Eric Hirchberg.  “That’s what we did with Call of Duty: Black Ops II, and that’s what we intend to keep on doing.

This is an incredible milestone for an incredible franchise, and I want to thank every passionate, talented, committed person on our team who made it happen."

Activision’s also quite keen to point out how much bigger an industry than film, with Bobby Kotick saying Call of Duty: Black Ops 2’s cumulative sales have eclipsed the current worldwide box office the top ten grossing films of 2012 – but that’s really little more than hollow PR and marketing. While it’s true that games make more money, comparing a R600 game with R40 movie tickets just isn’t cricket.

Read  Activision says there’s “a lot of work to do” to see if it’s worth implementing cross platform play

Still, one day the bottom will fall out and COD will slip through its own arse – but today is not that day. Personally, I’m pretty glad. I think Treyarch has at least tried to take Call of Duty in a new direction, whereas Modern Warfare 3 really did seem like a bit of a copy+paste job.

Last Updated: December 6, 2012

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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