King drops Candy trademark case

3 min read

Candy crush delicious

I confess, I play Candy Crush Saga. No, it’s not a great game, and I don’t play that often, but I know I can’t quit. I’m addicted. So even when I thought King was being dodgy with their Candy trademark, I was still playing their game. But now, I can do so with a slightly easier conscience.

Geoff told you last month about King filing to trademark ‘Candy’. They started going after other games that made use of candy themes, even when it was unclear who the original plagiarists were. While King defended themselves, saying it wasn’t bullying but a preemptive form of self defense made necessary by US IP law, they now seem to be backing down.

King filed documents withdrawing their application to trademark ‘Candy’ in the US of A. In a statement to Games Industry, they confirmed:

King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.

I’m glad to see King backing down on this, even if they are still trademarking things in other parts of the world. IP law is such a strange beast and needs some serious reform – people have been saying as much for years. However, until that happens, I’m sure that we will see many more bizarre cases like these in the future.

Read  Destiny developer Bungie files trademark for Matter

Last Updated: February 26, 2014

Zoe Hawkins

Wielding my lasso of truth, I am the combination of nerd passion and grammar nazi. I delve into all things awesome and geek-tastic. You can read more of my words over at, or just follow me on all the social networks to get the true range of my sarcasm and wit.

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