I started losing interest in Keiji Inafune and Comcept’s spiritual successor to Mega Man right around its Mighty No 9th delay, though the recent news that it was pretty much finished has made me take notice again. Many others have started harbouring feelings that almost resemble good will for the hugely funded, oft-delayed game. The game’s latest trailer seems to have undone all of that.
Released yesterday, the trailer has started inciting anger from different corners of the internet, for a number of reasons. Take a look.
It’s not just the cringe-worthy, 90’s dude bro narration. It’s not just the unnecessary attack on weeaboos anime fans with its assertion that the game’s power ups will “make the bad guys cry like an anime fan on prom night.” It’s not just that the explosions in the game look like third-rate Margherita pizza, and it’s not just that the visuals seems to come straight out the PS2 era. It’s all of that, and that the tone-deaf publisher doesn’t seem to know its audience.
Here’s what YouTube comments have to say about the trailer:
“This is the worst marketing I have ever seen,” says one of the more affable commenters.
Says another, channelling the sort of person this trailer is geared towards:
“This commercial was freaking siiiickkkkkkk!!!! I was busting some sweet tricks on my tech deck board and then all of a sudden this played on my computer and I yelled at my mom to buy me this game and some MOUNTAIN DEW!!!?”
Another pegs it as a cautionary tale.
“Wow. This is going to be shown in classrooms on how NOT to advertise your product from now on.?”
Look, I have absolutely no problem with making fun of anime fans, who deserve all of the scorn I can muster – but marketing like this, when there’s an anime tie-in planned for the game is just silly.
Mighty No 9 is finally coming at the end of next month – but I wonder if anyone still actually cares. You know, besides the people that helped fund the 4 million dollars it raised on Kickstarter.
Last Updated: May 26, 2016