The recent PlayStation 3 price cut has done wonders for sales of Sony’s 3D capable, Blu-ray touting HD console. In Australia, it’s increased sales by as much as 400%. In the US though, the Xbox 360 remains the dominant sales platform – but that’s set to change, especially if Microsoft continues to keep its current retail price intact.
Our favourite video games analyst, Wedbush Morgan’s Michael Pachter believes just that. "IF Microsoft does nothing, I think PS3 will outsell Xbox 360," he said to IndustryGamers. He does, however think that Microsoft is more than a little worried about the PlayStation 3 muscling in on its home turf. "However, my friends at Microsoft are extremely proud, and they absolutely refuse to tolerate the possibility that the PS3 will outsell the Xbox 360. I think they have the ads printed for the Xbox 360 price cut, and will drop them on us the instant they see PS3 sales greater than 360 sales."
"In the meantime, I think we’ll see a reduction in the price of the Xbox 360/Kinect bundles and Microsoft will use that to keep the PS3 at bay until they decide whether to match price for the console only."
With the PS3’s fantastic exclusives library and the price cut driving sales, I think it’s fairly safe to say that we can expect a reduction in the 360’s cost soon. At Gamescom this year, Sony dropped the price of the console to $249/Â£199/â‚¬249. We’re still trying to get confirmation of a local price cut, but we’re hardly expecting anything lower than R2500 for the 160Gb unit, which is already available at that price on special if you’re willing to shop around.
Source : IndustryGamers
Last Updated: September 1, 2011