Ubisoft: We won't consider making a game if it's not a franchise

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Watch Dogs looks like it is going to be an incredible game.  If it’s everything it’s cracked up to be, we’ll most likely be seeing tons of sequels.  This is all part of Ubisoft’s master plan.

“…We won’t even start if we don’t think we can build a franchise out of it. There’s no more fire and forget – it’s too expensive.”

I have pretty mixed feeling about the whole thing.  On the one hand, it’s nice to know that if I like a game, more of them will be coming.  I would have loved it if Ubisoft had this policy with Beyond Good and Evil (yes, I am obsessed).  The world had plenty of depth and it would have been great to look forward to future games.
However, I think it is far too easy to fall into the trap of churning out sequels without changing the game or letting it evolve.  Just look at the flak Call of Duty gets, or how bad the last Assassin’s Creed was.  You don’t want developers resting on their laurels and assuming that games will sell because gamers enjoyed the previous iteration.  Let’s hope that Ubisoft’s commitment to franchises is coupled with a commitment to innovation and growth.
At least they think on their feet when it comes to marketing.  Watch Dogs is having fun with the NSA scandal – it goes to the very root of the game’s premise.  If they can be agile in their marketing, let’s hope they can be ahead of the pack on keeping their franchises fresh and interesting.


Last Updated: July 16, 2013

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