Why are stupid people still buying horse armour?

2 min read


Most people’s introduction to DLC – the idea that you would be able to purchase quick, cheap, digital delivery add-ons for your games – was Bethesda’s horse armour for The Elder Scrolls IV : Oblivion. Horse armour, the first downloadable item for Oblivion, gained infamy for being not only incredibly useless (beyond the aesthetic) but also for actually costing users money.

Horse armour isn’t expensive, just $2.50 or 200 points  but it set a precedent of gamers being nickled and dimed for useless crap online – even entering the popular lexicon as a generic term for pointless, overpriced DLC. You know what makes it worse? 5 years later, people – imbeciles, obviously – are still buying it.

“In one respect everything we’ve done has done well, including the much maligned horse armour,” said Bethesda’s Pete Hines to OXM. “I swear to you – I don’t have the report in front of me, but multiple people bought horse armour yesterday! For some inexplicable reason. It happened, I promise.”

The success of horse armour’s factored in to how Betheda plans to deliver future content; but the backlash they received from selling rubbish likely means we wont see a similar assault on gamers.

“Really what we try to find the sweet spot for is: what does it cost, what do they get, and – something that’s not often talked about, but that’s important to us – how long will it take us to get it out? We don’t want them having to wait forever to get something, so we try to find the right mix of time and expense and content that works, and what that formula will be down the road, I can’t say today for sure.”

All of you who purchased horse armour – put your hands up. Those of you who didn’t? Slap those with their hands in the air.

Source : OXM

Last Updated: March 17, 2011

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