Geez, women are naturally more committed – whether to relationships or gaming. Okay, that first part might not always be true considering what I see on TV, but at least the gaming part is. They spend more money, time and devotion on mobile games than men. Of course, it depends on the game.
According to new research by Flurry, females spend more time and more money on mobile games, and are also more loyal to the games. In fact, women make 31% more in-app purchases than men, spend 35% more time in game than men, and have a whopping 42% higher 7-day retention versus males.
Considering the ridiculous success of the Kim Kardashian game, the researchers were curious what types of games tended to attract (and retain) women. Not all games tend towards female adoption, but there are certainly plenty that do. Here’s the graph:
As you can see, men tend towards the card/battle games (blame your penis for your Hearthstone addiction) while women dominate in the management/simulation, solitaire and slots department. Looking at this, I must be a strange kind of woman – I love management/sim games, as well as strategy and tower defense. Still, it’s interesting to realize that it’s not just about impulse shopping in games – women stick with their games, continuing to make in-app purchases because they’ve made a time commitment to a game. Men seem more inclined to play a game for a short while, become disinterested and move on to the next one, while women stick with it much longer. I wonder if the same is true of other forms of gaming. Are more women completionists with games? Do women have smaller backlogs than men?
Do you think these findings are true? Do you think gender does change the way people play games, or is it just all about individual temperaments?
Last Updated: August 8, 2014
Umar
August 8, 2014 at 11:39
They’re most committed to management and simulation? Is there a kitchen simulator out that I don’t know about?
Lord Chaos
August 8, 2014 at 11:40
Shots fired
Sageville
August 8, 2014 at 11:44
Umar casts “Summon Feminist” spell…
Rince
August 8, 2014 at 11:46
Counters summon white knight level 9+
Umar
August 8, 2014 at 11:47
Summoning failed
Feminist busy making a sandwich
Dutch Matrix
August 8, 2014 at 11:53
Which she is lacing with poison. Good luck…
Alien Emperor Trevor
August 8, 2014 at 12:09
Dude, you can just take the lettuce off.
Kromas
August 8, 2014 at 11:56
World of Wifecraft.
Sageville
August 8, 2014 at 11:41
It bugs me when companies throw graphs and stats at us without telling us the demographics and sample size of their poll. Then you can pretty much make up shit and sell it as evidence.
“100 % of women play Kim Kardashian games! …. but you only asked 1 woman?”
Lord Chaos
August 8, 2014 at 11:44
First thing you learn from stats are that they lie.
Sageville
August 8, 2014 at 11:44
90% of us agree, but there is only a 10% chance of that…
Alex Hicks
August 8, 2014 at 12:58
The second thing you learn is that 86.4% of all statistics are made up on the spot
Kromas
August 8, 2014 at 11:41
Also female porn requires a story. Male porn requires bewbs.
Hammersteyn
August 8, 2014 at 16:36
Male TV requires bewbs, well most males
Ryanza
August 8, 2014 at 11:42
Oh god. I like to play Theme Hospital, Sim City, Banished. I didn’t know I was a women.
Switches to card/battle – I don’t know what that means. Switches to strategy – I’m not smart enough for that. Switches to Tower Defense – what? plants vs… shit, I don’t know. Switches to Sports – Kinect sports. Switches to shooter – now i feel like a man. Duke Nukem. Kick ass and chew gum and I’m all out of DRM.
Rince
August 8, 2014 at 11:43
So what this says is women are more stupid than men? *RUNS
Dutch Matrix
August 8, 2014 at 11:46
Cash Crush Saga. Ask Gavin’s wife…
Rince
August 8, 2014 at 11:47
So… What YOU are saying.. Is that Gavin’s wife… is stupid? I meant all OTHER women *RUNS
Dutch Matrix
August 8, 2014 at 11:52
Unlike you, I am NOT Gavin’s Staff…
Rince
August 8, 2014 at 11:53
And apparently, never will be 😛
Dutch Matrix
August 8, 2014 at 12:07
Well, at least I am not a Ginger! 😛
Lord Chaos
August 8, 2014 at 12:07
+ 10 upvotes
Rince
August 8, 2014 at 12:22
Low man! LOW!
Mossel
August 8, 2014 at 12:30
FATALITY!
Sageville
August 8, 2014 at 11:59
Fek, try explain to my wife that there are games other than candy crush….
Alien Emperor Trevor
August 8, 2014 at 11:48
No, because more women play brain/quiz games.
CAE9872
August 8, 2014 at 11:53
One problem with that research – it’s all mobile based…would it be the same on PC/console? If so as a publisher could be in keeping why men are target audience! You can sell more games to men than women based on that research hence make more money off the dumb ape with a penis!
*dumb ape with penis walks off to buy another game*
Rince
August 8, 2014 at 11:53
HAHAHAHA
Sir Rants A Lot Llew
August 8, 2014 at 11:58
I wonder what the stats would be on other platforms?
Kromas
August 8, 2014 at 11:59
We will never know. Kitchens don’t have a pc in them normally.
Lord Chaos
August 8, 2014 at 12:04
Hmmm… Gonna put a PC with Steam in the kitchen now…
Alien Emperor Trevor
August 8, 2014 at 12:09
Like this?
Lord Chaos
August 8, 2014 at 12:11
HAHA, That’s going into the dustbin.
Mossel
August 8, 2014 at 12:18
I challenge any female to take me on in Minesweeper! Finised the beginner difficulty in 9 seconds! It took WEEKS to accomplish this feat.
Kromas
August 8, 2014 at 12:19
Randomly clicking till either you have 2 blocks left or lose over and over again. 🙂
Mossel
August 8, 2014 at 12:29
Ssshhhh! You will give away my secret game plan!
Jim Lenoir (Banana Jim)
August 8, 2014 at 13:00
Women are just better! The banana has spoken!
Johan Fourie
August 8, 2014 at 13:57
Better at emptying your wallet.
Oh snap!
UltimateNinjaPandaDudeGuy
August 8, 2014 at 13:12
Sims… It’s apparently a game.
Matthew Holliday
August 8, 2014 at 13:25
moba not on the list because it doesnt fit on the graph.
Rags
August 8, 2014 at 14:04
So this is what they do at work?
Brady miaau
August 8, 2014 at 14:39
Great header.. I think that young lady is just the right blend of sarcasm and humour. Amusing.
As to the article, well, so many hours on Management / Simulation games. wow. not the game type, the number of hours.