This is the introduction to a AAA title that you have most probably played by now, lets see if you can guess which one it is from this original pitch presented to the publishers. “Things grow inside you. We’re part of you now, you think you hear them say. You step away from the med bench. The diagnostics screen presents …

So if you are a marketing department with a little bit of cash and a huge game that you need some viral marketing for what is the best place to go? Yes, Wikipedia, that awesomely open website that allows anyone to alter anything and the rest of the world will then take it as fact. Now I am not saying …

The Bento is a traditional Japanese lunchtime staple, a single-portion meal generally consisting of rice, a meat of some sort and vegetables for good measure, fancifully arranged in a box. And Although available as commercial, mass-produced meals, the best ones are made by the Japanese wife and mother. Even cooler are kyaraben or character bentos – in which the food …

Even before the console wars between fanboys epically battling across the web and exchanging ‘comment-blows’ through the blogosphere, there has been another feud. That feud has existed between Mac and PC users. now most may know that Mac’s largest shame has always been its lack of gaming sector for their home computers. Although recently they’ve making some serious leaps and …

It seems like the Bioshock movie may be on the move once again. The reason for this news is thanks to none other than Prison Break’s Wentworth Miller. He posted recently on Twitter that he isn’t too fussed about the cancelation of Prison Break, because he already has something in the works. His tweet goes as follows: Last Updated: May …

Finally, we get to see some actual gameplay of Bioshock 2, and coming from me, who wasn’t very excited for the game when I heard that it was announced, it looks really good. This nine minute developer walkthrough reveals a lot of new elements in the game as well as gives some insight into what the game is going to …

In an interview with MCV, 2K Head Honcho Christoph Hartmann said BioShock series could have 5 sequels, like Star Wars. However, he promises that it wont be a cash-in, so it will be unlike Star Wars then. In the same interview he said: “For BioShock, because it’s so story driven, the question obviously arises: how long can you do it …

What is it about Japanese peoples advertising that just seems to either creep out or utterly confuse the rest of this lovely blue and green planet? This advert posted on gamevideos.com is a Japanese advert for Bioshock and features a real life “little sister” holding (and then dropping) a fish bowl with what looks to be a small model of …