Activision Wants to Improve its Image
Activision hasn’t had the easiest PR job of late. With the Infinity Ward debacle, Kotick’s possibly misconstrued comments about taking the fun out of games and milking franchises, increased game prices, and overprices map packs - gamer opinion about the company isn’t as high as it probably should be. Speaking to IGN, Activision’s COO Thomas Tippl realises the status quo, …