Microsoft has come out and confirmed that Europe is seeing yet another Xbox 360 price cut this year. As off Friday the Xbox 360 Arcade will retail for €179 (R2034) while the Premium is €239 (R2717) and the Elite at €369 (R4 194) I have heard nothing about a another local price cut and I highly doubt we will be getting one*. It …

The Xbox 360 has received it’s price cut in the US already and so far it seems to be doing exactly what was expected of it with huge sales spikes being recorded all over. Now it looks like the UK is about to receive a price cut of it’s own with the large Woolworths* chain advertising a price cut of …

We posted earlier about that big story doing the rounds that proved that Microsoft knew about the RROD problems before releasing the platform. At the time I thought it was an obvious point but it seemed that people were enjoying the witch hunt. Well the tables have now turned and Microsoft are now doing the hunting. Last Updated: September 15, …

I am sure by now you have seen the latest NPD stats but if not here is a quick recap. Nintendo DS – 518,300 Nintendo Wii – 453,000 PlayStation Portable – 253,000 Xbox 360 – 195,200 PS3 – 185,400 Yes Nintendo once again smashed it’s opposition on both the handheld and main console divisions. The PSP faired well and the …

Believe it or not but the fight just isn’t finished yet. Even though it hasn’t been confirmed I am pretty much convinced that Halo 4 is on it’s way and the odds of it leading the Xbox 720’s charge are high. To add some backing to this Microsoft has started the recruitment process for a Program Manager with the following …

Bloomberg reports that since Microsoft introduced the price drop to its Xbox 360 console range, sales have doubled compared to that of last weekend. Not only for the Arcade console which now retails at $199.00, but for the Pro and Elite consoles as well. When we previously speculated that the price drop would boost sales, many stated that the price point is not important enough to make a significant difference to consumers purchasing decision. Well the numbers are clearly stating the opposite, with the sales boost being more than significant and also putting a Microsoft console at a lower price point that the Nintendo Wii for the first time. Is the PS3 in trouble? While the Nintendo Wii is still the definite leader in the console wars and ahead by miles, the fight for second place as the best selling HD console still continues between the PS3 and the Xbox 360. If the boost brought about by the price drop continues into the Christmas season, Microsoft can look forward to a whole lot of sales. At the same time the PS3 has been outselling the Xbox 360 for a couple of months now and its lineup is looking incredibly appealing to say the least, not to mention all the families who may be interested in a new Blu-Ray player for the house. The upcoming season is going to be a real fight to the death as the two console manufacturers go head to head for market supremacy.

  I’ll willing to bet that anybody who reads this will either have experienced an Xbox issue or will know somebody who has. Be it a drive failure or red rings, most people will at one stage have had to exchange their 360’s. I am on my 5th Xbox so dealing with MI Digital has become almost second nature to …

Shock, Shock, Horror, Horror, we have a story to prove that shows that Microsoft apparently knew about the defects in the Xbox 360 before its launch. While it may come as a surprise to many, it doesn't sound too crazy to think that MS would do something like this. According to reports on 1UP a report from VentureBeat's Dean Takahashi, who is the author of books such as Opening the Xbox and The Xbox 360 Uncloaked , has said that Microsoft knew about the issues the Xbox 360 was having before launch but refused to delay the release further in order to beat their competitors to the market. It looks as if the major issue came from Microsoft not only rushing the design process to get the console out first but also from the fact that once the major design was locked down, they continued to try and cram in a ton of last minute ideas, essentially making the console more and more fragile. President of Microsoft's Entertainment and Devices division, Robbie Bach thinks that being first out the door was still a good idea in the long run, saying that: "If you take the question of whether it was the right thing to try to be first, the answer to that is definitely yes," "It has given us a leg up in a number of places that are super important. It has given us a leg up with game developers. It has given us a leg up from an economics perspective. It helped us expand Xbox Live quickly. At a strategy level, if you asked if we wanted to be first again, I would say yes. It's easy for me to go back and say, if I knew what would transpire over the next two years, would I go back and do something different, I think that's an obvious answer. But the fact is, based on the data we had at the time and all the hard work we put into it, there was no way to see what actually happened." As you all know it has cost Microsoft over a billion US dollars to extend warranties for the RROD issues that many have experienced with their consoles, so Mr. Bach must really think that it was well worth it to have their console out first. Although he does admit that they would have done things differently had they known all that they know now. Good for you, Microsoft. I am glad that your business is doing well but what about all the people that have experienced tons of issues and inconveniences due to your wonderful decision.