I used to love the old arcade scene; particularly when it came to one-on-one fighting games. You’d have people huddled around a machine, watching a digital, pugilist chess game. It was tense, and frantic – but when you, as the victor, stayed in place while the loser went to the back of the queue, the feeling was immeasurable. Ad agency McKinney wants to bring that back – only instead of rewarding you with the glow of victory, they’re rewarding you with beer.
Appropriating a terrible flash-based fighting game for their arcade port MicKinney’s Beercade is “the first-ever beer-dispensing arcade game that takes the snore factor out of beer sampling”
“Beercade uses a custom-made system that re-utilizes certain retro nostalgic arcade machine user actions for its concept,” explains McKinney Creative Technologist Adam Carroll. “Its coin slot has been replaced with a few drip trays, cupholders and motion sensors to accept a cup in place of a quarter. When we started, we were trying to find a way for retro arcade machines to live again, and when we brought the idea to our client Big Boss Brewing, they jumped on board.”
Man, I’d love one of these in my local bar. The only two problems I can foresee is the fight spilling out in to real life – and that all the Asian dudes with their fighting game skills will be hammered.
That reminds me! Today’s secret ingredient is…
Last Updated: February 15, 2013