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Ubisoft wants to be friends with PC gamers again

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PC Gamers have a certain disdain for Ubisoft – and for very good reason. In the past, It’s saddled its inferior PC ported games with draconian, always-on DRM. They stopped doing that quite some time ago – but gamers have never really forgiven Ubisoft, because the company still seems to focus on consoles, and when PC games do come, they tend to be released significantly later. Ubisoft wants to change that.

They want Pc gamers to love Ubisoft again – and one of the way’s they starting is by offering third party games through its uPlay service, says Uplay director Stephanie Perotti.

“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve our relationship with the PC community,”

“We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin’s Creed III on PC were very high quality.”

“At Uplay we are also offering all Ubisoft titles, more console content and elements that gamers are more interested in. It’s about offering more options and more choice.”

I think a good place to start is by making uPlay not terrible – or even make it go away altogether. With Steam and EA’s own services already there, does the world really need another digital-delivery PC game store?

Last Updated: February 25, 2013

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