Ladies and gentlemen, we’ve officially gotten to that point in the next-gen console hype cycle where we get amped for the first TV commercials of a fancy new device.

Cyberpunk 2077: It looks stunning, it made Keanu Reeves more breath-taking than usual and already has some controversy attached to it. Earlier this week, Nvidia and CD Projekt Red released a bunch of screens detailing how the game is going to look delightful on PC with ray-tracing technology. Screenshots of the game that featured light dancing on surfaces hit the scene, although one image drew criticism for featuring a transgender woman in a super-duper-sexualised in-game advertising poster.

Lenny Kravitz lends his particular kind of charisma to Guitar Hero's new commercial, and it makes me giggle.

I’m all about the Taken King right now, an expansion which is going heavy on the marketing right now so please ignore me while I accept this non-descript sack of petty cash for my hyperbole. Naturally, you’re going to see an advert or two for The Taken King. But none of them, none of them can top the Japanese promotion for the game.

Sony has once again missed the social curve and has tried to use masturbation as a marketing angle

As a result of just one complaint, the UK's advertising watchdog has banned a TV advertisement for the Wii U.

PlayStation have released a new teaser trailer that works for me, I'm now intrigued

The latest PS Vita advert from Japan is hysterical for all the wrong reasons