You should be used to the drill by now. Just before the release of a new, for example, James Bond film, the latest franchise entry is heralded as the best ever made! Time and time again, sequels are hyped like this, and right now, Captain America: The Winter Soldier is getting the same treatment. If early reviews and word of …

What games have you been unnecessarily excited for that have actually lived up to the hype?

What big game of 2014 will fail to live up to expectations and pre-release hype?

Watch Dogs is hoping to improve the game during this delay, or is it just to build hype?

Even though I am currently living the marketing experience of gaming it always amazes me how much control publishers and developers attempt to have over their products and how much of the hype can be managed in the months before a title or device is released. The latest example is Nintendo who are keeping dead quiet about the upcoming 3DS …

Responding to community questions posted over at bungie,net, Chris Opdahl, Halo Reach’s lead campaign designer, has said Bungie’s next – and possibly last – Halo game will have moments which go “well beyond what anyone has done before on a console.” Using much more hyperbole than really necessary, he’s detailed a few of the things that are set to make …

The man who built Bullfrog and Lionhead, Peter Molyneux has claimed he’s learned from his oft-repeated mistake of over promising, and over delivering. In a tweet, the Creative Director of Microsoft Game Studios, Europe said “I definitely have learnt my lesson about over-promising. There is a ton of work to do for sure, and the team are working hard. I …

  For Gears of War 2 we decided to do our review a little differently, we knew that everyone who was anticipating the game would be getting it on launch day anyway so we decided it would be better to hold off on the review and rather give a post mortem of our experience. The hype has come and gone …