Several high profile YouTubers were caught not disclosing that some overtly positive Xbox One videos they made under the guise of opinion were actually sponsored ones, made for profit. The FTC isnt happy.
Product placement is normal on TV and in movies, so of course gaming is the latest frontier.
Billboards and radio ads are a thing of the past. The new way to make your marketing go viral? Dating apps.
Stickeez are the pogs of a new generation, causingthousands of parents to acquiesce to their whiny brat children to buy their groceries from Pick and Pay. There's a video game, too.
Bethesda was extremely sneaky with Fallout 4 for years, and it's a lesson many other AAA studios could benefit from learning.
The often overlooked games marketing and PR folk were homoured in the Game MArketing Awards yesterday.
Xbox wasn't allowed to market Destiny, so they didn't. Instead, they took an approach that smelled fresh and light with a hint of wizardly moon dust.
Microsoft is cutting tons of jobs, and they aren't just coming from Nokia overlaps.
It would be naive to say climate change is not real — or that …
A spooky European village. Properly scary castle mania. Vampires. Werewolves! The only thing more frightening, is a glimpse at your empty bank account when it comes to deciding whether or not you can grab Resident Evil Village this month. Capcom's successor to its long-running survival-horror franchise is finally out, and if you've read our review then you know the game is a winner on multiple levels.
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