The Kinect marketing material is currently being sent out to the required advertising agencies and stores and as such we are starting to hear a little bit more about what we can expect from Kinect. We have already seen the Kinect powered games will have a purple wave added onto the end of the Xbox 360 green waves but there …

One of the most surprising things I saw when I was in LA was the amount of videogame advertising that is all over LA. I don’t just mean around the conference centre which was obviously just one huge videogame advertisement but I mean all over the rest of the city. And easily the most marketed videogame was Red Dead Redemption …

  Here we have an example of marketing that’s just plan stupid – and the person behind this deserves to be smacked upside the head, and admonished with a stern “What the hell were you thinking?” Pub goers in Auckland, New Zealand were terrified when confronted by a man pointing a gun at them. Unbeknownst to them the assailant was …

Check below for the new trailer for a game called Fragball which appears to be a college football game wrapped in mythology, smothered in violence and wrapped in awesomeness. It is possibly one of the best trailers of the year and would surely help sell the title to the mass media consuming casual gamer. Unfortunately the game doesn’t exist… it’s …

So it’s rAge on at the moment and unfortunately there isn’t an Internet connection for Nick or Geoff to use from the Dome so we are still waiting on the reports. But if you have been to the Dome or around the dome and seen some Lazygamer ladies or gentleman please let me know, all pictures would also be hugely …

Right now many many miles away there are a bunch of Internet gaming journalists having an awesome time at PAX… Which makes me very sad but hey maybe next year we will be at the top gaming convention in the world*, Anyway back to the point, Joystiq have recorded the opening of an Assassin’s Creed II brochure that they received …

If you have an IQ of over 80 and know anything about marketing then I strongly suggest heading down to Sony’s head offices and insisting they hire you as once again they have shot themselves in the proverbial foot. If you are a Wipeout fan you would have noticed that there is a new patch out that ads a new …

Okay maybe calling this advertising stupid is a little unfair as for all I know the marketing company was specifically aiming at women who like sexually troubled young men? But really bashing Sony’s terrible marketing strategy is a hobby of mine and there was no way I could possibly pass this one up either. The full image and more is …