Samsung has finally revealed the local pricing for their new folding phone. And you may need to sell a few kidneys if you want to buy it.

It might seem like bad idea, but many people seem to be falling for the appeal and expense of a foldable phone.

It’s not been a good week for Samsung, the first major mobile manufacturer to go to market with a foldable phone. Last week, reviewers found the $2000 device to break after just a day or two of use. There’s also a layer of protective plastic that looks just like a cheap factory-fitted screen protector that ought not be removed, but people are removing it anyway, causing the foldable phone to malfunction. Considering these issues, Samsung has opted to cancel and delay the launch of the Galaxy Fold.

Samsung's Galaxy Fold is so popular that it’s sold out on Samsung’s site, and they’re unable to meet demand before its April 26 launch. It’s not yet available to the general public, but it is in the hands of a number of reviewers, media types and influencers. And it seems a lot of the $2000 handsets are breaking.

As expected, Samsung revealed their latest Galaxy S10 range last night during their annual unpacked event. While there were no real surprises on that front thank to early leaks, there was speculation that the Korean company would also reveal the first widely available foldable phone from a major manufacturer – and they did just that.