FTC raps Warner Bros over the knuckles for undisclosed Shadow of Mordor promotion
At least one Payola scandal has been resolved, but it probably isn't the end of the influencer debate.
The FTC has declared Xbox One YouTube marketing campaign “deceitful”
Several high profile YouTubers were caught not disclosing that some overtly positive Xbox One videos they made under the guise of opinion were actually sponsored ones, made for profit. The FTC isnt happy.
British Ad authority clamping down on YouTube payola
Advertising has come a long way from product placement in movies - YouTubers are paid to pretend to like things. Now they might get in trouble.
Steam demands disclosure from curators
Some curators have been lacking integrity, taking money to recommend games. Steam will put a stop to that.
The YouTube Payola scandals continue
The Youtube Payola scndals continue, this time focused on Shadow of Mordor.
How much do YouTube moneyhats charge?
We already know many YouTubers are lacking professionalism, but how much does their integrity cost?
Game websites exchange money for coverage?
According to a new survey, nearly 30% of developers have been asked to pay money to game websites for coverage.
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