Google is stepping up their efforts to challenge Spotify with a new YouTube Music service.

As the rumours suggested, Spotify has overhauled its free listening tier for those unable or unwilling to pony up for the premium subscription. At an event in New York City, Spotify revealed its new-look app, which includes a better experience for those on the free tier. That’s 90 million users who should be happier with the service they pay not a single cent for.

One of the key differentiators with Spotify is that it not only has a subscription offering that gives users a vast library of music, but also comes with a free, ad-supported offering. If people choose to pay Spotify nothing, they still get access to millions, and millions of songs. Apparently, that free service is about to get better.

If you happen to have a PlayStation Plus membership that is activated before October 10 this year, Spotify will cost you 10% less every month. Here’s the full list of details, straight from the horse’s mouth while I tap a hole in my floor thanks to the sweet rhythms of The Offspring.

As you likely already know, Spotify has officially launched in South Africa. After what seems like forever, the premier music streaming service is finally available to us. Here's why you should give it a try.

Whether it’s Google Play or Deezer (HE’S GOT A CD PLAYAH!), having a library of instant audio gratification at your fingertips is a mere credit card swipe away. Now, the field is going to get a little bit tighter, as the biggest player in music streaming is hitting the South African block: Spotify.

According to the chaps at MyBroadband, Spotify is set to launch in South Africa in the near future. But with other services like Deezer, Google Play Music and Apple Music available, is it too late?

Want to bypass regional digital content restrictions? Here's how to get Spotify, Netflix and more without the fuss.