DLC isn’t about squeezing money from consumers, it’s about “over-delivering”
According to Take-Two boss Strauss Zelnick, the company's DLC strategy is about over-delivering as opposed to trying to squeeze every last cent from consumers.
2K isn’t ready to throw in the towel on Battleborn yet
Despite terrible sales and being regarded widely as one of the biggest flops of 2016, Take Two is still sticking with Battleborn.
It’s important that GTA Online “not be permanent” says Take Two
GTA Online has been up and running for almost three years now, but Take Two believes that sooner or later, the mode will need to take a break.
Top publishers’ digital revenue surpasses physical
As digital sales keep rising, how will it change the way the gaming industry functions?
Is GTA V still getting story DLC?
Is the fabled story DLC for GTA V still on track? Seems like even Take Two is confused about it.
WWE 2K returns to the ring in October
Shake the ring rust off, because WWE 2K16 is heading to the ring.
Take-Two is “very pleased” with Evolve sales
Expectations were at a fever-pitch, with plenty of risk attached to Evolve. And it looks like that risk has paid off.
Big game releases shouldn’t be annualised says Take-Two
Take Two don't want to be the kind of game company who rush to publish a new game every year.
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