Take-Two boss says “we want to give consumers much more than they paid for” after NBA 2K18 microtransaction backlash
Last year, 2K Sports faced a fair bit of backlash over its egregious monetisation in NBA 2K18. Rightly so! While the game itself may have been fantastic, it was a microtransactional nightmare, charging players real-world money for things as simple as haircuts. It didn’t take long for 2K to change the pricing of its slow-to-earn Virtual Currency after the backlash.