Ubisoft UK Marketing Big Cheese Murray Pannell believes Assassin’s Creed could possibly be as big a franchise as blockbusters GTA and Halo one day. "To be honest, I’m not sure we’re there yet,” he told Eurogamer "But I don’t see any reason why we shouldn’t get there at some point in the not-too-distant future. That’s about longevity and building decent …

China, continuing its run of autocratic censorship has now banned – and tears are streaming down my face as I write this – vulgar and explicit material for use in online advertising. Sex and violence – as we know – sell things, but it looks as if they’ll no longer be used to sell online games in China. China’s Ministry …

This has to be one of the biggest injustices against Mortal Kombat fans. Well, other than the actual games post-Mk3, as well as the atrocious spinoff brawlers MK mythologies and Special Forces. Series Co-creator Ed Boon has revealed that a co-operative game featuring the series stalwarts ninjas – Sub Zero and Scorpion was cancelled. It was to be made by …

This year’s EVO – A gaming tournament dedicated to PVP Beat ‘em ups – took place this weekend at Caeser’s Palace in Las Vegas. A host of fighting games were played – but the one that generally captures the public hearts, as usual, is Street Fighter IV. The competition was marred a little by the U-Stream broadcast going dead – …

You’ve all seen Super Mario Bros before, but have you ever seen the entire game being played out on a curb in the real world? No? Well then you really have to check this out. The entire video was created to go alongside a thesis about the magic that goes behind making CG animations track properly in real scenes. The …

This week’s Pach-Attack show has Michael Pachter answering some questions and giving his professional opinion on FPS clones and the future of storage. Towards the end of the video, Pachter makes a pretty bold prediction saying that he thinks that the ex-Infinity Ward folks over at the recently created Respawn Entertainment are working on a space-shooter. Is Michael Pachter going …

With Gran Turismo 5’s release finally hitting “just around the corner” status, we are starting to get more details about new features that will be included when it hits shelves in November. The latest information details a new feature called “My Lounge” which serves as an online hub that will give players access to all sorts of community-based features in …

I just received this video in my inbox and I had to share it. I thoroughly enjoyed Medal of Honor at E3 this year and would class it as a mix between all the good of Battlefield Bad Company with all the good of Call of Duty. But this video isn’t really about the game and is more about the …